Get heaping discounts to books you love delivered straight to your inbox. A great product or service is clearly the number one thing you can have to spur word-of-mouth growth. These are a few ways to build word-of-mouth referrals for your business. So let us check some ways to increase the word of mouth marketing. When they do invest, most of these business owners are likely thinking about traditional forms of advertising or collecting new customers instead of connecting with them. After going live in December 2010, 100,000 guests -- or 15 percent -- of total eligible guests, activated accounts on EpicMix and generated more than 35 million social impressions. How to Increase Word Of Mouth Marketing. Related: 3 Ways to Boost Word of Mouth and Referrals for Your Business. Word of mouth is even more important for small businesses because 85 percent of their customers discover them that way. An influencer is someone who is active on social media and blogs and is able to promote your message and brand. Whether this was a good or bad move for the coffee giant, it generated massive media coverage and got the public talking. Following are 12 things you can do to help develop word-of-mouth referrals for your business. Even in high-tech companies, having a couple hundred evangelists who can’t live without your product and will spread the word is incredibly important. As a result of its extraordinary word-of-mouth campaign, Make-A-Wish received 1.89 million social impressions, 555,697 #batkid hashtags, significant press coverage including a Buzzfeed article that generated 2.5 million hits within three days, more than 21,683 Instagram and Twitter photos posted by the end of the day, and, of course, increased donations. In our tech-driven world, people are more widely connected than ever. If word-of-mouth marketing sounds simple, don’t be fooled -- it isn’t. Develop Word-of-Mouth Marketing Promotions MCI’s friends and family promotion was tremendously successful and built market share for the company that has been the key to their growth. Take the time to strengthen your marketing efforts in these areas and watch the referrals come pouring in. For just $5 per month, get access to premium content, webinars, an ad-free experience, and more! Creating cutting edge buzz-worthy messages that go viral is no easy task. Develop a marketing promotion plan which encourages referrals and benefits your existing customers. Walt Disney Şay this out LOUD OUR CLIENTS ARE OUR BEST ADVERTISING! Consider coming up with a campaign to piggyback off of conversations that are already happening, as Starbucks did when it announced its baristas are encouraged to talk about race with customers. People never stop talking about Red Bull because the energy drink company literally never stops hosting festive events that get people involved. Friday, October 2nd, 2020. In 2010, Vail launched EpicMix which used RFID technology embedded into season passes and lift tickets to allow riders to learn where they rode, when they rode, and how far they traveled, which motivated and challenged riders to push themselves while sharing their stories and achievements with their friends and family. 2019 SalesTrainingPlus.com. 18 WAYS TO INCREASE REFERRALS FOR YOUR BUSINESS HOW TO IGNITE WORD OF MOUTH MARKETING INTO YOUR SMALL BUSINESS "Do what you do so well, that people can't resist telling others about you." Simplify the process for customers to interact with brands, similar to the way 3M ESPE, a manufacturer of dental products, did when it made its review process so simple that the company increased customer review volume on its products by 200 percent in three days. To boost word-of-mouth marketing at your school, understand who your stakeholders are, where they may be talking, and who’s listening to them. One of the worst things you can do in a word-of-mouth campaign is make it difficult for consumers to leave reviews, recommendations and communicate with one another about your brand. Getting people aware of your brand is one thing -- staying in the conversation is another. For as long as any of us can remember, we’ve been relying on recommendations from family and friends for everything from cars to the best brand of toothpaste. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else. Word-of-mouth marketing can be encouraged through different publicity activities set up by companies, or by having opportunities to encourage consumer-to-consumer and consumer-to-marketer communications. It’s not just about creating messages -- it’s about delivering real human experiences to the masses. The simplest thing you can do to increase your word of mouth marketing is to simply ask your customers to help you spread the word. When all else fails, think about what people are talking about. The most powerful form of marketing is word-of-mouth referrals. Especially when starting out, word-of-mouth referrals are the most effective way to grow your business. How do you fuel conversations that make people want to talk and share your message with their network? Develop Word-of-Mouth Marketing Promotions, Develop a Web Site That People Talk About. The old-fashioned method can still be the most effective in today's tech-heavy world. Remember, there is no quick fix in sales and marketing and no substitute for excellent customer service and valuable products and services. Who better to promote your products than loyal customers? Consider how the thoughtful word-of-mouth campaigns below connected with consumers on a human level and, in turn, generated massive awareness … Discover a better way to hire freelancers. Most of us would love to have more word-of-mouth marketing, but we aren’t sure how to get it. The company distributed 48,000 samples to 4,000 influencer moms who each received one kit for herself and 10 more for her friends. At one time, this type of word-of-mouth review was simple and straight-forward. Copyright © 2020 Entrepreneur Media, Inc. All rights reserved. Consider how the thoughtful word-of-mouth campaigns below connected with consumers on a human level and, in turn, generated massive awareness and profits to their brands. Depending on the kind of business you have, simply asking people (make sure to do it tastefully) to recommend your business will increase your word of mouth marketing by 1-15%. Furthermore, its TV ads weren’t building the kind of brand awareness Reckitt Benckiser needed, not to mention the ads were extremely pricey. Amplify your business knowledge and reach your full entrepreneurial potential with Entrepreneur Insider’s exclusive benefits. Reckitt Benckiser eventually teamed up with Advocacy WOM to plan a word-of-mouth campaign focused on influencer moms. We assume that it’s entirely an organic process that happens on its own. These business owners have the right strategy plan. All Rights Reserved. Tom Young, MBA is president of Sales Training Plus, a sales training and marketing consulting firm helping companies increase revenues. Related: 'Influencer Marketing' on the Rise, Study Says. Take for example Reckitt Benckiser’s Dettol, known as Lysol in the U.S., which found that its liquid antiseptic was struggling to grow in China outside of the most populous cities. How to Increase Word-of-Mouth Marketing. No matter how advanced we become in technology, it’s important for brands to understand that they’re still connecting with humans. This is true regardless of the size of your company or marketing budget. For example, university presidents can advocate for their institution by writing a blog that shares their passion for empowering student success. Phone: (719)481-4040 | Fax: (719)481-4907. The above examples are excellent go-to case studies of successful word-of-mouth marketing campaigns. Smart marketers and business owners who can figure this out are the ones using the most influential form of information consumers rely on when making purchase decisions: word-of-mouth marketing. Word-of-mouth is the oldest form of advertising, and it’s still instrumental to getting your message out there in today’s technological, fast-paced world. Plus, enjoy a FREE 1-year. All Rights Reserved. Then, technology entered the picture, the way we interact with one another changed drastically and it became easy to discount the human aspect of marketing and business.